Demand Forecasting & Pricing
Rates and capacity are set weeks ahead from last year’s calendar, while the signals that decide this weekend arrive by the hour.
What it does
A demand model that reads the signals arriving by the hour: flights and ferries booked into the area, the pace of bookings, rates and availability across the area, road traffic, events and what people are saying online. It forecasts demand night by night, recommends rates and capacity to the revenue manager, who approves them, and shows which signals moved each recommendation.
Capabilities
- Live signals read together: flights, ferries, booking pace, area rates and availability, traffic, events, online mentions
- Demand forecast night by night, with its uncertainty shown
- Rate and capacity recommendations, each with the signals behind it
- Nothing changes until the revenue manager approves it
In use

In practice
- Tue 09:00What happened · A festival announced for Saturday; ferry and flight bookings to the island start to climb
- Tue 15:00The system · Area rates, availability, traffic and online mentions read with them: Saturday forecast to sell out
- Wed 09:00The system · Recommended: Saturday from €180 to €230, with the signals behind it
- Wed 11:20A person · The revenue manager approves the new rate
- SaturdayThe outcome · Sold out at €230: in this illustration, 28 % more room revenue that night
An illustration. On a Tuesday in June a music festival is announced for the coming Saturday. Within hours the model sees ferry and flight bookings to the island climb, online mentions of the festival spike, traffic toward the port rise, and the island’s other hotels fill faster than usual while their average rate starts to move. By the afternoon it forecasts that Saturday will sell out, days before last year’s calendar would have shown it. On Wednesday morning it recommends raising the 80-room hotel’s Saturday rate from €180 to €230, and shows the signals behind the recommendation. The revenue manager approves it at 11:20. Saturday still sells out, at the new rate: in this illustration, 28 % more room revenue that night, €18,400 instead of €14,400.







